9 Responses

  1. Adam at |

    Hey,

    great post, always insightful. I believe whisk(e)y has set the way that there can be thousands upon thousands of different varieties, styles, ages, etc. Mezcal is fine where it is.

    Reply
  2. Sébastien at |

    Mezcal may be more “confusing” than tequila, but is far, far less confusing than wine. And people drink a lot of wine, despite the infinity of grape varieties, terroirs, vinification techniques, aging techniques…
    So no, i don’t see a problem there, only an interesting spirit.

    Reply
  3. Mariana at |

    I agree with the fact that having multiple varieties may cause too much confusion to the mass market and thus limiting its growth..but is that a bad thing?
    Isn’t this a component that makes Mezcal so attractive to its consumers?
    It is a drink that has many intricacies and secrets that not just anyone can uncover. I’ve always seen it as a drink that cares more about quality than quantity which might not always be attractive to investors that want to see its massive growth but I believe true Mezcal lovers would never want it to follow in the steps of Tequila. Not to put down Tequila by any means (it is my liquor of choice), but I would be deeply saddened to see Mezcal being chugged by college students across the country, or having a poor quality Mezcal being sold for $50 a bottle just because of marketing tactics as Tequila (like Patron) often does.
    I am excited to see the future growth of Mezcal globally but I hope it doesn’t mean surrendering its integrity.

    Reply
  4. sc'Que? at |

    If each bottle were required to have a definition of what their style name literally means might help. Literal translation of terms is a great way to help educate a new user about products with which they hope to become familiar. And it helps them make a more educated purchase next time around.

    Reply
  5. Mario Yrun at |

    Yes, there is confusion in the mass mezcal market, but the masses are confused anyway so not to worry.

    Reply

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