Like many of my posts, I try to hit upon themes that I hear about all the time from friends, family and people I meet. If I had a bottle of mezcal for every time I am asked “What is mezcal?”, I would have quite a collection. And I have quite a collection – see what I mean?
What is mezcal? Why is everyone talking about it? (well, maybe not everyone – just everyone who knows ANYTHING about ANYTHING!). Mezcal is any spirit that is distilled from an agave – though not everyone can label it as such as you will see below. So tequila is a mezcal, for example, because it is made from the blue agave. What distinguishes mezcal is where it is made in Mexico, the production process, and the types of agaves used. I go into depth on this topic in a variety of previous posts so check out THIS ONE from last August if you want more on this.
Now on to what I really want to write about in this piece: Why Is Mezcal Happening Now? There is not an obvious answer, and for that reason, I wanted to explore the topic. So let’s start with a bit of background.
I live in NYC and have been a passionate premium tequila lover for close to 20yrs. As the premium tequilas (and I am not talking about the only-margarita-worthy Patron)really began to come to market in the late 1990’s and early 2000’s, I began to get deeper into great tequilas. Then when my wife dubbed me a “tequila collector” I felt I had license to really go nuts, and the bottles really began to pile up!
But mezcal in the late 90’s and first half of the 00’s? It barely existed. I would dabble (and I loved it) when I saw a bottle of Del Maguey, but that was rare. I am talking really rare. Rarer than the NY Post front page without Lindsay Lohan and a bottle of Jack. .