Recently, I put up a post on why mezcal is happening now.  I started thinking about this again (well, OK, I am always thinking about this) as I saw yet another article where they described the recent popularity of mezcal as “Mezcal’s Moment.”  And I realized that this drives me crazy!  Just Google “Mezcal’s Moment” and see how many misguided articles pop up!

“Mezcal’s Moment” aggravates me.  Bothers me.  Annoys me.  It’s not gross like the guy I recently saw clipping his nails on the subway, but just simply wrong.  You may ask why I am up in arms over this when this whole blog is about celebrating mezcal??  Well, it is because “a moment” suggests a temporary condition.  Mezcal is not a temporary condition! (more…)