Whenever people ask me how I like to drink mezcal, I say “often”. But usually they are wondering if I like to drink it on the rocks, neat, chilled, in cocktails, or whatever. My first response is that you should drink it however you like and not worry about whether there is a “right way” to drink mezcal. It is an awesome, fun, festive spirit, so enjoy it in a way that you appreciate.
I know you are well aware of Cuervo Gold, and I am also guessing that you have heard about Wild Shot Mezcal. I will come back to Cuervo, but first let’s discuss Wild Shot. It was launched in early 2011 by country singer Toby Keith, who apparently is very
popular, though I don’t think I run with his crowd. Keith is going for the mass market in terms of branding, marketing, packaging, but strangely, not really pricing at $40 a bottle or so. Maybe his slogan should be, “Don’t buy that 12 pack of wife beaters at Walmart. Buy mezcal!” He also sells this, uh, ahh, mezcal, at his 11 or so Bar and Grill’s that he owns around the country.
Well son, the 400 Rabbits are a bunch of cute, fuzzy, cuddly little bunny rabbits that are always getting crazy drunk on mezcal and tequila! Now that’s a great bedtime story, isn’t it?
Really. Here is the myth of the 400 rabbits. In Aztec mythology, first there was Mayahuel, the goddess of the agave plant and of fertility (if you are going to be a goddess, those are two great things to rule!). As you can see from the photo, she was quite a looker in her day. Mayahuel got hammered one night and hooked up with Patecatl, who is also a pulque god. (more…)
Now that may sound like a bold claim, but I believe it. I have gone through a massive mezcal cocktail discovery process, and have made many, tried many, and therefore, consumed many. It has been hard, as you might imagine. But through this process, I have not found any that can top these two. Yes, a few try to approach the pantheon, but they too fall back to just being damn good, not completely awesome.
Both of these drinks take a bit of effort, but I assure you it is worth it. You will literally amaze your friends. Some of them actually think I know what I am doing! I just make these drinks and the people follow. They become instant mezcal converts. So here they are: (more…)
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Calling myself Mezcal PhD is really more of an aspirational title than one based in fact. On the other hand, who is to really say? Can you really get a PhD in spirits, and more specifically Mezcal? And who would award such a degree? Would you really want to have THAT alma mater on your resume? (more…)